From Burnout to Booked: Wellness Pros, It’s Time to Get Clear on Who You Serve

The following is the Transcript from my Free Work Session - Know Your Ideal Client- Recorded on May 27, 2025

- Cher Meli (chermeli.com)

If you haven’t already, I highly recommend heading over to my Instagram and taking a few minutes with the pinned Guided Visualization to meet your ideal client.

Then, be sure to download the replay of the Free Work Session—it’s packed with foundational insights you will need as you move forward in building your wellness business, whether you're a yoga teacher, fitness instructor, energy worker, nutrition coach, or any kind of wellness professional.

Getting clear on who you’re here to serve is the very first step toward creating offerings that not only support others—but actually support you too. This session will help you root your work in clarity, confidence, and strategy you can build on.

If you're ready for more personalized support, I’m currently accepting applications for 1:1 mentorship.

Otherwise, please enjoy this transcript

Hello, hello, hello. I am so happy that you are here. Take a moment, take a deep breath in, let that deep breath out and invite yourself to really settle in and be present and create the intention of really taking in this information that we are going to journey towards and through and clarify.

And it's like you're walking towards opening up to the realization that you are in relationship with the people that you

Strive to help, whether you're a yoga teacher, a fitness instructor, health or wellness professional, mental health therapist, whatever it is, your path, your dharma, your purpose aligns with helping people, and that's what you're doing.

So really take a moment to arrive in this moment of what it is that you're doing in this intention that you're setting of getting really super granular and clear as to who the person is that you are experienced to help, that you're capable of helping, that you are aligned with helping.

So that's what this work is all about. It's who can you actually serve to help them make the impact in their life that they

Strive for it, that they, that the reason that they're coming to you, whether they follow you on social media and they, you know, really follow your meal prep tips, or they're taking your classes, or they're somebody who comes to you with their deepest, darkest challenges, right?

You're in this business of helping people. And it is a business. It's very much a business. So I'm going to share a little story with you.

So I have been in this business for almost 30 years. And one of my dearest, oldest friends and colleagues and mentors in this business, we used to have a yoga surf camp business together.

did like a retreat to Costa Rica, a retreat to Morocco that I did. I helped organize it, didn't get to go on.

I was expecting my first or second son. Anyway, we would do retreats out in Montauk and Gilgo. And it was so much fun.

So anyway, so I've known her for many years. She's a teacher at her studio. So she does Akashic Records.

And what that is, is it's like there's somebody who has a channel to source energy, kind of almost like I would liken it to sort of like Abraham Hicks, right?

They have this channel and what they channel is almost like all of your past lives that you you've lived and it kind of follows your karmic imprints over those lives into what the challenges are that you're facing in this life and why you're having them.

And with that insight and information, it really enlightens you to be able to approach the work that you do kind of different.

So anyway, this is not, you know, a pitch about going and getting your Akashic Records open, although it was pretty freaking cool.

So she shared with me and it rang true all through my whole entire body that I have been doing this work as the tribal elder.

The medicine man or woman, the healer, the shaman, the witch doctor, all of the things over all of my lifetimes.

And in all of those past lifetimes, I was supported by the community. I was supported by the family because that's how societies worked.

Everybody had their contribution, and my contribution was as this healer, spiritual healer, physical healer, emotional, whatever. Please excuse me.

This is the first life that I live in, in my soul's journey, that I've had to receive money for my work, like actual tangible payment for my work.

And it makes perfect sense because it's a process that I really was like, you know, I just wanted to help people.

It's really what it came down to. I just wanted to help people. So, you know, it really shifted my way of looking at things.

And then when I coupled that shift of perception of, okay, now I'm in this life that I have to earn money.

So it's a completely different approach to how I work. And then I was reflecting on almost every program that I've ever offered, a course, you know, workshop, teacher training program, whatever it was, if there was somebody who came to me and asked for a scholarship, I've had so much generosity extended to me that I've always had a scholarship program available.

And I would simply ask that they wrote a letter, not to say the right thing to me, but for themselves as to why they wanted to take this program.

What was the transformation they were seeking? How did they feel the program could serve that aim of transformation? And I'll tell you what I learned, what I observed almost 100% of the time, and I say almost because I have this thing that almost is almost always wrong and never is really never right, something like that.

Anyway, they wouldn't follow through with it. Anybody who would come and take my program on scholarship wouldn't follow through with the work.

But everybody who paid every single penny that I was charging for that program in exchange for that work, they wrung every drop, every morsel, every process of information out of it that they possibly could because they were invested and they were very intelligent.

And so now, and at the first step, it's your process in this moment to get very intentional. About who you are here to serve at this stage of your life, at this stage of your career, who are you here to serve?

Who do you have the ability to serve? There needs to be some link of relatability and empathy and connection because you're able to serve and help the people that you are, not only because you're educated and because you've taken the certifications and the programs, but because you have some degree of experience in your own life that provides that space for relatability.

So it doesn't mean that you have to have a shared life trauma experience. It just means that you can relate to that experience of overcoming or letting go or the challenge of standing in the fire of changing.

Habit or a pattern or a way of being and how frustrating that process can be. You have some relatability and you have some experience and you recognize that there are some people, a few steps behind you who have a little less experience and you are reaching out a hand up.

So all of these parts come into play. You're on your soul's journey. I'm not saying that you share the same soul's journey that I have, but you have, you know, you're this life soul's journey.

Let's just leave it there. You have your imprint of purpose and service in this life and you are striving to achieve that, that end.

So it's going to help you to land the messaging that you are trying to convey, to bring people into your offerings, your classes, your events, your online programs.

Listen to your podcast, to read your eventual book, to see what the conference, go to your retreat, whatever it is that it is that you want to do, because yes, really to all of them.

It doesn't have to be an or, and really it shouldn't. What you need is an ecosystem of offerings that walks people into your world and retains them there so you stay relevant.

And that relevance, the importance of that is not self-importance, but to be able to continue to be in service as you evolve and grow, because your service will evolve and grow.

So it will shift and it will change. And that's really kind of the fun part. I mean, I used to do a lot of prenatal, a lot of, you know, labor and birthing and delivery coaching for moms and dads and postnatal because I was, you know, just after those years after my children were born, and that was really what I was into.

And now I do a lot of events for midlife women because obviously, right? So you have This point of relatability, and that point comes into your messaging, and it comes into the people specifically that you're speaking to.

And so you really want to get clear on who you're speaking to. Listen, I know you want to help everyone.

I want to help everyone. But you can't. You just cannot. There are just points of relatability that you just don't have, and that's totally okay.

There are fields of knowledge and levels of education that you just don't have, and that's okay. Go in your lane.

Find your lane, because remember, the purpose is being in service. The purpose is taking your skills and your talent and your experience and your education and applying it to be in service to a cohort of human beings, because there's so many of us now.

Thank God this field of health. And wellness, holistic, integrative, functional, you know, kids are taking it out of bars and into cold plunge parties on Saturday afternoon.

like, this is good. And so I need my mentors and my teachers and my coaches. And there are some people who I love to be in their presence.

I love to go and take their class, but they're not the person who I'm dialing up when I need to level up or let something go or figure it out, right?

We each have our person and we each are somebody's person. You are somebody's person. So that's what we're here to do.

We're here to clarify whose person you are and who you can speak to and who you are best in service at this stage of your life.

And you'll keep what you learn here as you evolve, right? Because it's like you don't want to become irrelevant.

Because you are a healer in this chosen profession, and even as you choose to evolve how you share your skills, and they will evolve over time, you still want to be able to have connection.

You still want to have the know-how to speak to and reach and connect with the person who needs, needs, their life needs, what it is that you have to share.

So pause here if you have not yet done the guided visualization that I offered on Instagram Live. If you have Instagram, I encourage you truly to pause.

Just take 20 minutes or whatever. If you only have 20 minutes now, that's okay. You're going to add another 20 minutes at the end.

But start with that practice if you haven't done it yet, and then grab a journal. And depend and come back.

Okay, so let's move forward from that meditation. It really is a wonderful preparation. And this is a wonderful preparation.

Look, whether you choose to ultimately work with me in your one-to-one, I don't do any kind of group coaching.

At this stage of my clients' careers, you already have some traction in your field. Whether you've completed the teacher training, you're starting to teach classes, or you're fully on teaching at events, having back, you recognize that you're at a point of like, okay, you've got to get some structures in place and some foundation built, because this is going to get real messy real fast otherwise.

So this is the starting point for that. Whether you're working with me or somebody else, You need to know who your client is and who you're speaking to.

Otherwise, you are just going to be working extra, extra, extra, extra hard, and it's not necessary. Okay. So get out your little journal and your pen.

I've journaled these questions for myself, and I do. This is kind of like something that I do on when I feel things shifting.

I don't usually work in timelines. I work in my own little share of timeline. Okay. So let's see. First question that I want to ask you, I forgot that I flipped these two questions, is I want you to take a moment and reflect on who already comes to you.

Whether they're clients, whether they're students, social media followers, who's already coming to you? And Of those, which ones do you love having conversation with?

Which ones do you love working with? Do you love having in your class? Jot some notes down. And if you could only work with one of those people for the rest of this year, right?

Like they're going to kind of start to form your little archetype, right? Your avatar. If you could only work with one person, one of those people who you thought of, you know, who make you feel like, Ooh, I love talking to this person.

And we had an hour scheduled and it's two hours in and I really have to go, but I don't want to.

That person, who would that be? And like start to think about the qualities that that person. And has, that you really enjoy, because, you know, look, your work is work, but if you're going to design how your work is going to be, let's design including how you want to feel when you're working with somebody.

So at any point during these questions, you can push pause before going on to the next. Okay, so, because I'm, I'm, okay, we're good.

So of these people who are in the world, I want you to start to consider what do these clients, like, what do they share with you?

What do they tell you about that they're struggling with? When you start to, like, really get into conversation, what are they struggling with?

And especially the ones that you're like, oh, yeah, me too. You can totally relate. Again, push pause and come back when you're done.

I'm going to move on to the next question. And, you know, I love this question. What transformation are they most desiring, even if they haven't said it out loud yet?

You know, it's like, you know, when you're having a conversation with somebody and you can, everybody in the room can see exactly what they need but them.

I remember I was at a weekend retreat with one of my teachers, this wonderful teacher, Caroline May. Her last name is spelled M-Y-S-S.

Read her books. She's incredible. And I was sharing a challenge that I was having in my life, because I don't remember what we were learning about, maybe archetypical patterns.

Anyway, so I was sharing a very sensitive, very difficult, very painful situation in relationships that I was going through in my life at the time.

And I'm telling this story. And she says, Okay, so what do you think your contribution to it being such a horrible, like, what are you holding on to?

What do you need? What do you need? I think that's where she got to. What do you need? And she was like, open it up to the room.

What does everybody think she needs? And people were like yelling stuff out to me. And I wasn't hearing them.

And she's looking at me. And she's like, What do you need? And I was like, I don't know. And she's like, Do you

Hear them? And I'm like, no, I mean, I hear them yelling, but I'm not hearing what they're saying. It's just like, you need to be right.

You need to be right. And that's an external thing, right? So when you're having conversations with these people, what do you, what, what are you seeing that they, they need?

Because I know, like when I was in the field of working with people and my special area of work was shadow work, forgiveness, dark night of the soul, Vadyaya and the yogic tradition, self-study, or, you know, the not fun paths, but the, when you get to the other side of it, the freedom and the peace is wonderful.

So when you're looking at the work that you do and that you want to put out into the world and you're looking at the people, you have to look at the people who are coming to you in the conversations that you're having.

This is that space of presence. Start really being present. If nothing is coming through, if nothing is coming to mind, that's totally okay.

But when you're having these, like, make time to have conversations with even people on social media, somebody you know, who's always like, oh, yes, and they're always clicking the fire that you're putting out, and they're always commenting and participating.

You know, start paying attention and hearing what they have to say. The student who comes up and speaks to you after class, start listening.

And not just with your ear and with your head, but feel what is the undercurrent of what it is they're trying to tell you.

Look, like, you're not trying to get a degree in psychology, or maybe very possibly you are, but you are in a field of, like, intimate connection, health and wellness.

This is, you know, people's fundamental being and well-being in this life. And you're somebody that they're looking to help get them there.

So connect and hear and feel them and start paying attention to what they're telling you they're struggling with, which is what they came and found you for.

Start paying attention to the look at your insights and social media. This is all the stuff that we do when we work together and we clarify, like, OK, these are my goals.

I want to have a course. I want to have a podcast. I want to have a retreat. You know, I want to whatever.

And we start putting the processes into place. This is how we streamline it by looking at things like insights.

Right. So start listening and paying attention. Have insight. OK, so. So. With that, even if they're not saying it out loud.

Right. But you're picking up the vibe on what it is, picking up what they're putting down. As long as.

They say, what experience have you journeyed through in your life that allows you that point of relatability? So what experiences have you had that, even though it might not be the same exact thing, leaves you going like, oh yeah, I totally know that feeling.

Okay, so push pause and jot down how it is that you relate. You're a few steps ahead from your dreamy ideal client because you totally know how to get them where they need to be from your own experience.

But yet you have this uncanny ability to make it very much and only about them. Wonderful thing. So what is your point of relatability?

And when you think about that, and you think about your own life experiences, how did that happen? Ripple effects from your life so you can imagine how it has a ripple effect from your ideal client's life and certainly not in the same exact way or to the same relationship patterns, whatever it may be, but it will have a ripple effect.

And just even if you can reflect a sense of, you know, how much easier your life can be as a result of, right?

You got any of picking up what I'm putting down? Okay. So that closes part one, which is really the core identity of who you're meant to serve.

And now we're going to kind of go into understanding their inner world a little bit. So I want you to really reflect on what keeps them.

Up at night, like I know what keeps my clients up at night is becoming irrelevant because they weren't fulfilling their, their Dharma, their duty, their desire to help people by taking the next steps in their business.

And I'm getting lost in the shuffle because like this whole, you know, there's world and influencer and social media celebrity and YouTube guys, like it's all new.

It's happening so fast. It's making Hollywood irrelevant. Right. And it's just like, there's so many, it's becoming like pile up.

So what keeps my ideal client up at night is that. Yeah. you. And getting into that pileup and becoming irrelevant because they didn't know what to do with the next step or they knew that they had next steps.

They just didn't know what they were doing and how to take them. And so, you know, and so it goes.

So what keeps your ideal client up at night? Take a moment and reflect on that. You know, when you come back from that, think about what they wish someone would say to them or give them permission to do.

And this is another, this is another point where it's nice to reflect back on your own life. Like there's lots of times when I'm really contemplating my client and I, and I think of myself because so much of the work that I do, I spent tens of thousands of dollars on coaches.

Mentors and group coaching. And this is why I don't do group coaching. This is why I only do one-on-one mentoring because when you're like, okay, I have a path and I need to see it forward and it's this field of wellness and it needs to be pretty broad so that you're always relevant and your work is always relevant and you're always serving for the purpose of healing and growth, right?

It's a pretty like, you start to look at it and it's like overwhelming much, but it doesn't have to be.

It doesn't have to be, right? And so there are so many times when I reflect back and I'm like, gosh, I wish somebody would have told me this or I wish somebody would have prepared me for this.

And I'll tell you what, this free work session is that I wish in any time I was paying somebody to do copywriting or SEO or building out ads for me or website copy.

Or online course content creation, course content creation, because it was so much. And at no point did either any of those programs get me really clear on who I was here to serve and go into depth about, you know, understand where this is that we're going with this, right?

So I look back and I can't tell you how many times I'm like, I wish somebody would have explained to me how to know and understand who my ideal client was.

It would have streamlined my creating process, where and how I marketed it, how I approached the whole entire thing.

So I also wish that I had had somebody who was like, I will take you step by step. And I'm.

I'm going to charge you $10,000 for 10 phone calls, you know, like, oh, there's so many different directions to go with this question.

So, you know, what permission do they need? What permission do you need? I give you permission to invest in your company and to start treating it like a company, to start acting like an entrepreneur, because you are, and like a business owner, because you're that too.

Okay. Okay. So what words or phrases do they use to describe their struggle? Now, you can't use your healing language.

It is so transparent. When I go into a yoga class, and I can't tell you how many times this has happened, and I would beg my students when I was facilitating teacher trainings.

And a teacher would go from like, oh, hey, how's it going? And now we're going to breathe. It was like, oh my God.

And the same thing with the language. When your client is, your student is talking to you, opening their heart and sharing their deepest, deepest with you.

They're not saying, I just really have this desire to transform deeply into the depths of my soul. That's not what they're saying to you.

They're saying, you know, please choose some language. I don't have an example to offer to you right now. What exactly, specifically, what language is your client using?

What words, what phrases are they telling you when they're telling you what really, really sucks and why? Okay. And then I want you to think about what they've tried before.

Has it worked? And why? Like what they've tried to heal is these points of pain. And what did work and what didn't work?

What, you know, bought them some relief? I always found it so interesting that people would come to yoga classes and feel so wonderful after yoga classes, but then not go home and practice in the mornings or do a meditation.

And, you know, it makes you feel so much better. Do more of it. This is why I'm not the teacher for everyone.

Very straightforward. Okay. And then this is a great question to ask yourself because, you know, it used to trip me up all the time.

What objections does your client have before working with you, before registering for that retreat, before, even if it's just like a weekend staycation retreat, before committing to buying the full conference weekend, before...

Before... Committing their time on a Tuesday at noon for a one-hour work session. What are their objections that they say?

And read between the lines. And this one, I encourage you to take some time to flush out because when you start marketing and speaking to, this is one of the ways that you speak to this person is when you start saying things like, you know, oh, I know that you've got to work on a Tuesday, work at chasing your tail in circles after you just taught your 15th class of the week, but you're not scheduling to register for and show up at this work session at 12 o'clock on a Tuesday because, you know, you've got to work.

. . . . . . See, not for everybody. You're really a smart . Okay. So let's see. Okay.

So now let's see where and start to explore where your ideal client is. Right. And not only like, because where they are is what interests them, what gets their attention, how they listen.

Okay. Okay. So where are they already looking for help? Are they on your Instagram? Are they coming to events, classes?

Are they taking online courses? Do they listen to podcasts? Where is your client? Are they reading books? Because remember, you're going to build out an offering suite, a suite of offers, an ecosystem, if you will.

That leads one into another into another. So what you're looking at building isn't just one thing. There's lead ins to that thing.

And then there's what comes after that thing. Okay, so you have to know what what your clients interests are in this area of personal growth, spiritual healing, physical health, whatever it may be, where are they?

What interests them? Because you are going to fill in those gaps in your offer suite. This is what do this is what I do is help you conceptualize that whole entire suite and have like, full on work sessions for the steps of bringing them in and what happens when they get there and on the other side of it and all of the systems in place all of it.

Okay, where are they already spending their risk where they're Are they in gyms? Are they getting Botox? Are they going to therapy?

Are they already treating themselves on retreats? Do they have an absurd amount of books? They know nothing about that.

Where are they already spending their money? Those are good questions to ask yourself, right? I know. I went back into all of the coaching that I took, all of everything.

Last year, I did a whole year of intensive marketing coaching with this amazing woman. Who I'll share with you once we get your offers suite in place, because she'll help you move it.

I'll help you build it and she'll help you move it. So anyway, okay. And then you kind of start to stalk their, I guess, social media.

See if they follow, like, who do they follow? Who do they trust? Like, you know how when you follow an account, you can see so-and-so and so-and-so liked their post too, or you can click.

On an account and see like you have 25 people that you know who also follow that person, like, just start to pay attention to that stuff.

Okay, it's information. What's their vibe? What are they offering? And, you know, be mindful of just influencers because being an influencer is a wonderful, wonderful thing.

It's also a very fast moving moment. It's evolving very, very quickly, right? And I see influencers and maybe some of you here are influencers.

I know that I work with a couple of you actually right now because even though people are engaging with you and they're buying the products that you're offering, you can say, hey, I'm doing this wonderful retreat and nobody registers.

You can say, I have this online course. And nobody registers, right? So start paying attention to the people who are like, what do you want to do?

Do you want to be an author? Do you want to be a podcaster? Like start looking for the points of common factor.

Start looking for the common factors. I'm rambling, but I'm not. I want to be in depth. I really want to explain this to you.

I am really giving you a full in depth, get to know who your ideal client is, because it also comes down to how do you want to feel when you're at You know, you're working.

This is your work. This is your livelihood. And there needs to be this exchange. And you are wholeheartedly putting you into your work.

And so you really, you want to make sure that you're landing because you have wonderful, wonderful information and insight to share and it needs to land.

So it's worth. This and much more. Okay. So if you were to speak directly to them in a piece of content, what is one sentence that would make them stop mid-scroll?

Don't try to make it comfortable. Don't try to make it fluffy. Don't take that gritty away from the reality of the situation.

Do you understand? Let it be the truth and let it land and drop like the rock that it is.

Because very often you can't get through or over or around something without first shedding light on it. It has to exist before you can deal with it.

So what's that one thing that's like, it shouldn't be comfortable. Don't make it comfortable. Don't you dare take that levity away from it.

And that's the other thing in your content. Like, you know, look, it can be beautiful. And that's wonderful. But, you know, and it should be beautiful, because, you know, you're trying in every way, all of the senses.

So even the tone of voice, even the environment that you're in, whether it's in person or on social or, you know, but make it authentic.

And that's the other thing about, you know, really getting to know who your ideal client is. When you're digging in to who your ideal client is, when you're looking at who your ideal client is, I heard it, I hear it all the time.

What is the hook that you are going to put on your reel on your story or whatever? Nobody wants to be hooked.

Why don't we try showing up authentically? But say the thing that needs to be said. Just put it out there and say it and be authentic and be raw and real about the whole situation instead of trying to craft a wordy hook.

Just put it out there. So when you're thinking of who your ideal client is, what is the one thing that you could put out that would stop them in their tracks and probably be a little uncomfortable?

And don't take that discomfort away. Don't do that. Let it land. Okay. So we're going into our next section of questions.

Let's see. Oh, I love these. Okay. Let's talk about... So as you're getting to know and build this relationship with your ideal client with the intention of, you know, your business is going to grow and you're starting to visualize what directions you want your business to grow.

Maybe you want to have a podcast. Maybe you want to have, you know, be a keynote speaker. Maybe you want to run retreats.

Sky's the limit. What is it that you want to do? And one of the ways that you can fulfill their needs is to determine, do they need information, transformation, or accountability, or all three?

Information, transformation, accountability, or all three. I really, let me rephrase this. They need information, transformation, and accountability. What order would you put them in?

Like for me, for my clients, I know that it's in this order, information, accountability, and transformation. And yes, you get transformation when you have a wonderful ecosystem of offerings that are flowing beautifully into each other.

And people are staying in your world and opening your texts and watching your content and registering for your retreats and listening to your podcast.

It's a thing. It's a serious thing, right? So that transformation absolutely happens inside of business mentoring with me. So yes, I do believe that all of our clients, all of our students need a combination of information, accountability, and transformation.

And accountability when you are in the world of change, of growth, of evolution. The transformation, accountability, who doesn't need accountability?

Peace. We all need it in some facet, in some area of our life, because we're human. Okay, so that's my rant on that one.

Okay, what stage of the journey are they in? Are they just waking up to the issue? Are they already in the transformative process?

Or, you know, are they, like, moving into mastery? These are three, I'm not for people who are, like, just considering going into a yoga teacher training program, a personal certification, like, I've got nothing for them.

But people who are at least done with their... Or CERT or already like starting to work professionally in their field.

Absolutely. People who are like, oh my God, this is happening so fast. I'm booked left and right. I'm teaching this.

9-1-1. 9-1-1. Before you get up to the bottom of that pile of an overwhelmed paralysis takes over and it's just a mess, right?

Okay, so what stage of the process is your ideal client in? And you know, this also like, this circles back into that point of connection, of relatability from having empathy because you understand from your own past life experiences, right?

What stage of the process are you at? I didn't start teaching yoga sutras until I got permission from my teacher.

And then as I got permission from my teacher, because you know, I was like a... Middle, you know, like a young adult yogi, I guess at that point, maybe not even, whatever, I'm making silly metaphors, but I knew I was ready to teach a certain cohort at that point.

I know I'm ready to teach a certain cohort of wellness professionals at this point. Who are you qualified to teach?

At what stage of their journey are they in? And that is in equal relation to who your ideal client is, right?

You don't want to sit down with somebody who's, you know, mastered the art that you're trying to teach them when you're only midway through knowledge, right?

I'm over speaking at this point. You get what I'm saying. So what stage of the journey are they in and how do they like to receive support?

Do they like one-on-one? Do they like group coaching? Are they self-paced? Are they... like group Are they they they

Do they like to be guided? Do they like to go away for intensives? And this is important to know, this is just as important to know as like, as you start to build out programming, you'll see that you're going to have to like, people have many different learning styles.

So let's, let's say you want to do an online course, you're going to have to have like, worksheets, videos, reading material, and so they can just audible so they can just listen, like recorded stuff, because people learn differently.

And so as you are serving different cohorts of people, you have to take into consideration the different ways that people learn.

So there's that, but there's also, you know, do they prefer one-on-one or group coaching? And then you offer accordingly.

You start building your offers accordingly. And you get to a point where you decide, yeah, but I don't like doing it.

Like, here's a funny thing. I only do one-on-one. Business coaching, mentoring, coaching, whatever you want to call it. But I won't do one-on-one yoga lessons.

I will do one-on-one meditation, which if you know yoga, you know yoga is meditation. But I won't do one-on-one asana.

But there's tons of teachers who will and who thrive and have wonderful businesses doing so. So you have to know what works for you as well as what works for your ideal client.

And, again, I know this is a nitpicky deep dive, but we are in the process of designing what you want your life to feel like when you wake up every morning.

You know, if you want to be like, oh, I can't believe I have to speak to that person. Or if you're going to be like, oh, my God, I have two clients.

I'm so happy today. Like, how do you want to go? You know, like, my retreat's coming up. It's packed.

You know, or are you someone who's like, I have to go and deal with 20 people right now. Don't do it to me.

You don't have to. You could design this to be any way you want. And that's the wonderful thing is you are getting to know your client and we're answering all of these questions.

You're answering a lot of questions about yourself. You're getting really clear like this isn't only about who your ideal client is.

This is equally about like as we're workshopping all of these traits and all of these characteristics and what does your ideal client say and what keeps them up at night and what kind of spaces do they like to, you know, learn and grow and evolve.

And you're not just learning about your client. You're learning about you because you are designing whatever professional quality of life you want to have.

When you're creating this like offer suite and this ecosystem of things that you get to say, I like doing that.

I don't want to do that. That does not work for me or oh God, yes, please more of that.

And you get to choose however you want your life to look, how you want your life to feel, how you want to wake up every day and feel like I'm so excited.

excited. This going on, I'm about to get on an airplane, or I'm about to go teach in front of 200 people, or I love podcasting, I have a great guest today.

How do you want it to look? So as you're really clarifying who your dream client is, remember, it's relationship.

It's relationship. And you're selecting the ones that nurture you and make you feel fabulous. Everybody involved in that relationship is nurtured and feels fabulous.

It's conscious presence. It lives and needs to live very much in your business, especially when you are in the field of wellness.

Okay, let's continue on, shall we? Let me go back to my questions. Okay. Okay. If your ideal client had a dream solution, what would it look like?

Right down to the very last detail. If your client It had a dream solution. What would it look like?

Just take a moment to visualize this. You don't have to map it out in this moment. Just kind of let that answer open up and spread out.

Push pause if you need to. Okay. What kind of offer, workshop, program, even memberships, memberships are a thing, retreats, courses, podcasts, whatever, would meet your client where they're at and move them forward?

Right. So I shared with you, I did a lot of coaching in the past where this, who, all of this work that we're doing now wasn't clarified.

And like, I mean, it took a while for me to get, I was, you know, get through some processes and a lot of money spent before I was finally like, stop.

Because it was like building a house of cards on top of quicksand. So I needed coaches and content writers, all of the support people that I hired around me to meet me where I was at.

Which in that field of what the work that I was doing was like preschool, kindergarten, square one, very beginning.

And they weren't meeting me where I was at. And so I spent a lot of money. I spent a lot of time, a lot of energy, a lot of stress, a lot of tears, a lot of frustration.

So you really have to think about when you're building out your offer suite, are they meeting your clients where they're at now at this stage of their process?

Okay. Let's continue on because these are just a couple more kind of questions to sort of help you just integrate a little bit more deeply.

And these will be the last few questions that I ask you, and then you will go and really marinate these questions and kind of revisit them.

And you'll get the transcript for this. Like when I work one-to-one with clients, they get the recorded video and a transcript for all of our meetings.

I'll do in person, but even then, it's like, yeah, but you get the transcript when we work remote. And it's really, really handy to go back to.

Okay. How would you describe the energy of your ideal client in one word? Okay. How would you describe the energy of your ideal client in one word?

Mine would be determined. My ideal client? Determined. Yep. What's your word? Okay. Push pause if you need another minute.

What's the one thing that you want your client to feel after working with you? I know I want my clients to feel accomplished.

I want them to feel, I mean, in an ideal world stress-free, but like they've got it. They know when they are ready to add another offer to their program, they know exactly what direction they're going in.

They know most of the systems and how to easily put them in place, or at least delegate it to be put in place and have the knowledge of how it all works.

So it's never, they're never waiting for anyone to catch up with them because they added another class or added another event or got a last minute book.

Like, they have the knowledge and the ability to do all of the back end, and they've got money coming into their bank account, and they're helping people, and they're seeing transformation.

Okay, now I'm getting carried away because I get so excited. I really do. I love the work that I do.

It's just, I don't know, you guys, like, how my life and how my career have evolved. It's pretty wonderful.

It's, this tattoo here says Faith, because I have so much faith in all of it. Okay. And this is the last question for you to ask yourself, and it's good.

It's an important question, and just kind of take it and close your eyes and really feel into it, because I want you to visualize and really, how will you feel when you're working with the right person, with the ideal client?

What will your life look like? What will your days look like? Kind of, when you turn this off, close your eyes and daydream a day in the life of what this is your ideal client.

Okay. So we're just for an hour. If you didn't do that visualization initially, do that first. Um, first go and daydream a day in your life with your ideal client, filling your classes, filling your calendar, ideal opportunities with a room filled with your ideal clients, whatever it is, go and daydream and then do that meditation on Instagram.

If you haven't already, I am accepting applications to work with clients. One-on-one, um, all of my offerings, all of my pricing, everything is fully transparent on my website.

Go ahead and take a peek. Over there with the business mentoring services and what's listed in those services, I couldn't possibly list everything, you know, whatever it is that you want to do, let's have a conversation.

So you'll just go and you'll click a discovery call, all of this wonderful language, click to have a 30-minute call with me, and we'll jump on one of these Zooms and, you know, talk about how I can help you when you are determined and when what scares the out of you is becoming irrelevant before you've even managed to get your thing.

Okay, so I love you so much. I wish you all the best, all the success, all of the happiness, all of the love, all of the joy that life can possibly bring.

So thank you so much. Darling friends, ciao for now.