The Business of Wellness:

YOU | WHO | WHAT

FREE Q&A for Studio Owners, Yoga/Pilates & Group Fit Instructors & Wellness Pros

Get clarity on the YOU | WHO | WHAT™ framework + learn how it can shift your business. When teachers and studios grow together, everyone thrives. This is the roadmap to profitable, purpose-driven partnership.

by Cher Meli:

30 years in yoga & wellness • Retreat & Event producer • Mentor to teachers & YTTs

Why This Work Matters

Let’s be honest: neither teachers nor studios can thrive without each other and they can certainly not thrive without clarity on a few fundamental points. I learned this the expensive way—aside from investments in over 1500 hours of yoga trainings, I spent tens of thousands of dollars in paying business and marketing coaches, web designers, copy writers, expensive digital business platforms, tech stacks that I didn’t need —and still stuck in the same cycle because no one told me the truth: I wasn’t ready. I didn’t know who I was, who I served, or what I was actually building.

This is the first step.

For teachers, it’s the difference between barely covering bills and building a business that scales. For studios, it’s the unlock: when teachers grow intentionally, your retention, revenue, and community loyalty grow with them.

For YTT Directors: This is a non‑negotiable module. Graduate teachers with business clarity baked in—or graduate burnout.

Let’s be clear: yoga and fitness teachers cannot create long-term financial stability—or true growth—by piecing together an income from class pay alone. And studios cannot simply raise rates or salaries without risking their own sustainability. The path forward is partnership: teachers building scalable businesses, and studios supporting them in that growth—which is exactly why the YOU | WHO | WHAT Business Workshop is the solution.

Teachers can’t scale on class pay. Studios can’t just raise rates. The YOU | WHO | WHAT Workshop is the solution.

Who It’s For Studios • YTTs • Ambitious Teachers • Wellness Pros in Your Community

Studios & YTT Programs

  • You want teachers who drive their community into your studio instead of poaching students to other studios—teachers whose growth benefits you, not away from you.

  • You’re tired of discounted class packs and inconsistent pricing; you’re ready to align with your teachers in offerings, promotions, and strategy so your revenue is predictable.

  • You’d love a turnkey workshop that elevates your studio’s & teachers success—with everything handled for you: registration, tech, payments, email, and polished marketing assets.


    Teachers (1:1 Option)

  • You’re done hustling from class to class, exhausted and underpaid, with nothing left for creativity or growth.

  • You want to finally claim your unique identity, your ideal students, and offerings that actually pay the bills—and beyond.

You’re ready to stop winging it, stop guessing, and build a business that scales instead of surviving week to week.

For individual teachers seeking the private YOU | WHO | WHAT intensive:bespoke, premium, and by application - Investment details are discussed on your call, since this is a customized experience.

The YOU | WHO | WHAT™ Workshop Experience

  • 6‑hour live experience (virtual or in‑studio)

  • Opening all‑levels practice themed around svādhyāya (self‑study)

  • Hero/Mentor guided visualization + meditation

  • Business development exercises in the YOU | WHO | WHAT format

  • Yin, journaling, guided reflection + group discussion

  • Each participant receives a PDF workbook with pre‑work to hit the ground running

Outcome: Every teacher leaves with a clear identity (YOU), a defined audience (WHO), and a right‑sized offer path (WHAT) they can implement immediately.

Studio Financials & Logistics

Workshop Investment: $388 per participant — includes a comprehensive PDF workbook and a Certificate of Completion for 10 contact hours. As a Yoga Alliance Continuing Education Provider (YACEP), this program fulfills 10 hours of the required annual continuing education for registered yoga teachers.

  • Studio receives 40% of each paid registration ($140 per student)

  • $38 flat covers workbook, admin, and system delivery per participant

  • 10‑participant minimum requirement per workshop

  • I handle registration, tech, payment processing, email reminders, and materials

  • Custom‑branded marketing flyer + landing page included

  • Your only lift: promote to your list + post to socials (templates provided)

How it Works (3 Simple Steps)

  1. Schedule a call — confirm goals, pick a date, align on audience focus.

  2. Launch — I deliver your branded flyer, landing page, and email copy. Registration opens.

  3. Deliver — I run the experience; your teachers leave with clarity and a plan. You receive payout + debrief.

What Makes This Different

I’ve done the high-ticket masterminds and hired the best marketing and sales coaches. I’ve built online courses, curated and led international retreats, published the podcast, I’ve even trained hundreds of new teachers in YTTs—and so much more. But I did all of it before I had clarity. And the result? Zero ROI beyond what I was already producing.

Clarity first is the difference between financially struggling and steady scaling. Everything inside this workshop is what I wish someone—anyone—had handed me on day one.

FAQ (Studios & YTTs)

Is this virtual or in‑person? Both. We’ll choose what serves your community best.

What if we don’t hit the 10‑participant minimum? We’ll adjust the date or convert to a smaller‑group remote intensive; we’ll decide on the call.

What does the studio need to do? Simply fill the spots. Share with your list, post on your socials—I’ll provide the copy and branded assets. I handle everything else. And don’t forget: invite all the wellness professionals in your community! This workshop isn’t just for yoga teachers—it’s the essential business foundation for movement instructors, Reiki practitioners, acupuncturists, wellness coaches, and beyond.

Can we customize for our YTT? Yes—this is a necessary curriculum module. We’ll tailor examples and exercises to your cohort.

Do we need props or special gear? Standard mats/blocks/bolsters are great.

What about refunds/reschedules? We’ll outline a clear policy in your agreement; teacher‑friendly and studio‑protective.

What about the 1:1 intensive? Perfect for lead teachers or program directors—ask on your call for availability and pricing.

Share Your Vision

Interested in working together? Fill out some info and I’ll be in touch shortly. I can’t wait to hear from you!