is proud to present

YOU | WHO | WHAT

The Essential Business Intensive for Yoga Teachers & Wellness Professionals

Stop scrambling for classes and piecing together paychecks— start structuring a business that pays your bills and builds actual wealth.

Led by Cher Meli 30 years in yoga & wellness • Event & Retreat producer • Mentor to teachers & YTTs

Event Details at a glance:

  • Date & Time: October 8, 2025, 12–6pm (6 hours + short breaks)

  • Location: Sweat & Tone, South Shore (In‑Studio) · Virtual option available

  • Investment: $388 per participant

  • CE Credits: 10 contact hours -Yoga Alliance YACEP continuing education (all participants will receive a certificate of completion)

What You’ll Learn

The wellness industry is booming—valued at over $6 trillion and growing fast. But growth also means competition. It’s not enough to just be a yoga teacher, acupuncturist, or fitness instructor. You need clarity: Who do you serve? What do you specialize in? How do you stand out?

Studio classes are for community—but your long-term income comes from knowing exactly who you are, who you help, and what you offer. This workshop is where you’ll figure that out.

The Modules

YOU Your Story, Your Strengths, Your Way of Working

  • Get clear on what you’re the expert in—the lane where your story, education, and passion meet.

  • Define your unique strengths and how you actually want to work (groups, 1:1, retreats).

  • Build a business that fits your life instead of burning you out.

WHO Your Ideal Client, and Who They’re Not

  • Identify your ideal client (and the ones who aren’t a fit).

  • Learn how to speak to them in a way that converts students & followers into loyal, long lasting clients.

WHAT Your Dream Offer Suite, Reverse Engineered

  • Build a four-offer business model that moves clients from free entry points to premium, high ticket programs & offers based on your big picture dreams and goals.

  • Create offerings that guide clients deeper into your world and keep them coming back.

  • Understand and outline the simple systems and tech that make your business scalable.

  • Bonus: Learn how to use ChatGPT to streamline your backend without the tech overwhelm.

You’ll Leave With…

  • A clear identity rooted in your story and strengths

  • A defined ideal client + messaging that lands

  • A mapped-out offer suite that creates stability and growth

  • Confidence in your next steps

  • Certificate of Completion to submit for CEC’s

  • The global wellness industry is on track to surpass $8.5 trillion by 2027 (GWI, 2024). Yoga and wellness professionals have more opportunity than ever—but also more competition. The days of “just being a yoga teacher” or “just offering acupuncture sessions” are gone.

    Studios can’t afford to raise class pay endlessly, and teachers can’t build abundant, long-term careers by hustling from class to class. Studio classes are your place for community and connection, but your livelihood comes from clarity: Who do you serve? What do you specialize in? How do you stand out in an industry where niche is no longer optional, but essential?

    This workshop gives you that clarity.

    The Modules

    YOU — Your Story, Your Strengths, Your Way of Working

    • Get clear on what you’re the expert in—the lane where your lived experience and education meet.

    • Define your unique story and strengths so you stand out in a crowded market.

    • Identify the way you want to work (groups, 1:1, retreats, hybrid) so your career fits your life.

    • Redesign your business around the life you actually want to live—so your work and wellbeing stay in alignment.

    Outcome: You’ll leave knowing exactly who you are as a teacher/practitioner and how to structure a business that flows with your life.

    WHO — Your Ideal Client, and Who They’re Not

    • Why general messaging doesn’t convert—even influencers with millions of followers can’t fill a retreat without clarity.

    • Identify the exact type of client you’re uniquely positioned to serve (and the ones you don’t want).

    • Learn how to craft messaging that speaks directly to your client’s pain points and aspirations.

    • Build trust that turns casual followers into committed clients who say yes with confidence.


      By the end, you’ll be able to explain—in a single sentence—who you serve and why they need you.

    WHAT — Your Dream Offer Suite, Reverse Engineered

    • Stop limiting yourself to class pay: we’ll map out a four-offer stack (from freebie to premium).

    • Structure offerings so clients naturally move deeper into your world: from intro events → mid-tier programs → high-ticket retreats/packages.

    • Learn to nurture clients with an experience arc that builds trust and keeps them coming back.

    • Clarify the backend tools, tech stack, and simple systems that make your business scalable.

    • Bonus: How to leverage ChatGPT as your assistant to build out systems without tech overwhelm.


      You’ll have a clearly defined 4-offer ecosystem that matches your vision and an outlined tech stack to make it all come to life.

    You’ll Walk Away With…

    • A clear identity rooted in your personal story, values, and strengths

    • A defined ideal client profile + clarity on who you do not serve

    • Messaging that lands and converts instead of disappearing into the noise

    • A four-offer suite designed for growth, loyalty, and financial sustainability

    • A mapped-out tech + system stack to support your business

    • Tools to leverage AI and automation so you stay focused on teaching and healing, not stuck in admin

    • A certificate of completion for 10 hours of CEC’s

Who It’s For

This workshop is designed for yoga teachers and the broader wellness community: Pilates & fitness instructors, strength & mobility coaches, Reiki practitioners, acupuncturists, massage therapists, health & life coaches. If you’re building a business in wellness, this is your foundation.

The YOU | WHO | WHAT™ Workshop Experience Includes

  • 6‑hour live experience led by Cher Meli (30+ years in yoga/wellness)

  • Opening practice themed around svādhyāya (self‑study)

  • Hero/Mentor guided visualization + meditation

  • Business clarity exercises in the YOU | WHO | WHAT framework

  • Yin, journaling, guided reflection + group discussion

  • Comprehensive PDF workbook (with pre‑work) delivered via email

  • Certificate of Completion: 10 contact hours (YACEP) applicable to Yoga Alliance continuing education and qualify to submit for CEC’s

Investment: $388 (all materials included)

No more chasing paychecks—create a business that pays your bills and builds your future.

Schedule (Sample Flow)

  1. Arrival & Intention Setting (15 min)

  2. Practice: Svādhyāya Flow (45 min)

  3. YOU: Identity & Positioning (60 min)

  4. WHO: Ideal Student & Audience (60 min)

  5. Break (15 min)

  6. WHAT: Offers & Pricing Path (75 min)

  7. Integration: Yin, Journaling, Group Discussion (45 min)

  8. Action Plan: Roadmap & Next Steps (45 min)

*Exact timings may vary slightly based on group needs.

What to Bring

  • Your laptop computer or tablet

  • Notebook + pen

  • Water + snacks; light layers

  • Your yoga/fitness mat

  • a beach chair or back-jack

  • Openness to reflect and design your next chapter

    THIS IS A NO EXCEPTIONS, CELL PHONE FREE ZONE. YOU WILL HAVE TIME THROUGHOUT THE PROGRAM TO CHECK IN AS NEEDED

About Your Facilitator — Cher Meli

Cher Meli has been teaching yoga and guiding wellness experiences for nearly 30 years. She has not only witnessed but lived through the evolution of the yoga and wellness fields—from the underground studio days to the global rise of retreats, trainings, conferences and online programs.

Over nearly three decades, Cher has taught it all—weekly studio classes, private clients, teacher trainings, luxury international retreats, online programs, and community events. And like so many teachers and practitioners, she made the costly mistake of investing tens of thousands of dollars in business and marketing coaches, ad experts, copywriters, masterminds, and overpriced digital platforms she wasn’t ready for or didn’t actually need—because she didn’t yet have clarity on the most essential part: who she was as a teacher, who she truly served, and what she was building toward.

The YOU | WHO | WHAT workshop is the program Cher wishes had existed at the start of her own business journey. Built directly from her pains and successes, it offers wellness professionals the essential clarity and foundation they need before scaling their business, their reach, and their impact.

FAQ

  • Is this only for yoga teachers? No. It’s ideal for the whole wellness community (Pilates, barre, strength, Reiki, acupuncture, massage, coaching, etc.).

  • Do I have to be registered with Yoga Alliance? No. If you are, the 10 contact hours will count toward your CE requirements.

  • Is there a virtual option? If Sweat & Tone is offering a virtual seat, it will be listed at checkout.

  • What’s the refund policy? {{RefundPolicy}}

  • Can I transfer my ticket? No. Tickets are non-transferable because each registration is tied to your personal workbook, pre-work, and automated reminders. This ensures every participant gets the right materials and guidance. If you can’t attend, your payment will be credited toward a future YOU | WHO | WHAT workshop or a 1:1 Business Intensive with Cher (see refund & credit policy).

  • Will there be breaks? Yes—short breaks are built in. You’re encouraged to bring snacks and hydrate.

  • Do I get the workbook? Yes. Your PDF workbook (with pre‑work) will be emailed after registration.

  • Am I required to do the yoga practice? The practice is designed as part of the YOU module and is themed around svādhyāya (self-study). It’s an integral part of the workshop experience because it helps you connect more deeply with your own story and strengths. You are encouraged to participate, but always at the level that feels right for your body. There is no expectation to “keep up”—this is about reflection, not performance.

  • What if I’m not good at meditating? You don’t need to be an experienced meditator to benefit. The guided meditation and visualization are designed to support the YOU and WHO modules, helping you connect to your own lived experience and imagine the clients you’re most meant to serve. There’s no “right way” to do it—simply being present and open is enough. Many participants find this is one of the most powerful parts of the workshop, even if they’ve never meditated before.

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