YOU | WHO | WHAT™
The Essential 6 Week Business MASTERMIND for the SOULFUL ENTREPRENEUR
Before you hire the coach or social media manager, build the foundation that makes your business profitable and sustainable.
Led by Cher Meli 30 years in yoga & wellness • Event & Retreat producer • Mentor to teachers
Details at a glance:
Dates & Time: Wednesday evenings, Oct 29th - Dec 3rd* , 7–8:30pm
*we’ll meet on TUESDAY, Nov 25th instead of Wednesday, Nov 26th (Thanksgiving Eve)
Location: ZOOM baby!
Format: 90-min live sessions combining embodiment, strategy, and mentorship.
Includes: Workbook, guided practices, replays, community and direct feedback from Cher.
Investment: $533 - FOUNDERS RATE
($688 after 10/20 - $833 thereafter)
ONLY 12 SEATS!
What You’ll Learn
The wellness industry is booming—valued at over $6 trillion and growing fast. But growth also means competition. It’s not enough to just be a yoga teacher, acupuncturist, or fitness instructor. You need clarity: Who do you serve? What do you specialize in? How do you stand out?
Studio classes are for community—but your long-term income comes from knowing exactly who you are, who you help, and what you offer. This mastermind is where you’ll figure that out.
It’s time to map out a clear understanding of your unique strengths and purpose (YOU), a defined client avatar (WHO), and a mapped offer ecosystem with concrete next steps (WHAT).
The Modules
YOU Your Story, Your Strengths, Your Way of Working
Get clear on what you’re the expert in—the lane where your story, education, and passion meet.
Define your unique strengths and how you actually want to work (groups, 1:1, retreats).
Build a business that fits your life instead of burning you out.
WHO Your Ideal Client, and Who They’re Not
Identify your ideal client (and the ones who aren’t a fit).
Learn how to speak to them in a way that converts students & followers into loyal, long lasting clients.
WHAT Your Dream Offer Suite, Reverse Engineered
Build a four-offer business model that moves clients from free entry points to premium, high ticket programs & offers based on your big picture dreams and goals.
Create offerings that guide clients deeper into your world and keep them coming back.
Understand and outline the simple systems and tech that make your business scalable.
Bonus: Learn how to use ChatGPT to streamline your backend without the tech overwhelm.
You’ll Leave With…
A clear identity rooted in your story and strengths
A defined ideal client + messaging that lands
A mapped-out offer suite that creates stability and growth
Confidence in your next steps
Certificate of Completion to submit for CEC’s
Who It’s For
This workshop is designed for yoga teachers and the broader wellness community: Pilates & fitness instructors, strength & mobility coaches, Reiki practitioners, acupuncturists, massage therapists, health & life coaches. If you’re building a business in wellness, this is your foundation.
The YOU | WHO | WHAT™ 6-Week Business Mastermind Schedule :
WEEK 1 – Energetics & Shadow Work: The Foundation of Financial Flow
This module is exclusive to the 6-week live mastermind
Theme: “You can’t build abundance on resistance.”
Focus: Money, success, and self-worth.
Opening: Welcome & orientation - Overview of the YOU | WHO | WHAT™ framework
Guided practice: Shadow work meditation exploring personal beliefs about money and visibility
Discussion: How subconscious narratives shape business outcomes
Homework: Reflective journaling prompts on your relationship with earning, impact, and worth
WEEK 2 – Introduction to the Framework + The YOU Module
Theme: Claim your identity as a wellness professional and entrepreneur.
Workbook introduction + submission process (Google Docs by Sunday 11:59 PM ET)
Guided practice: Hero / Mentor Visualization to uncover your deeper sense of self-confidence
Homework: Complete the YOU section of the workbook — clarifying your unique expertise & how you actually want to work
WEEK 3 – Review & Refine YOU + Embody WHO
Theme: Integrating your identity into your work.
Review & feedback on submitted YOU sections (live examples + Q&A)
Discussion: How your clarity translates into effortless, consistent messaging
Guided practice: 40-minute Yin yoga to tap into client relatability
Homework: Complete the WHO section of the workbook — defining your ideal client and the real-world language they use (submit by Sunday 11:59 PM ET)
WEEK 4 – Review & Refine WHO + Future Vision
Theme: Seeing your impact clearly.
Review & feedback on WHO submissions
Discussion: Messaging that resonates vs. vague industry jargon
Guided visualization: 10 Years From Now — Your Future Success
Homework: Complete the WHAT section of the workbook — mapping your offer suite (submit by Sunday 11:59 PM ET)
WEEK 5 – Review & Refine WHAT
Theme: Bringing your offers to life.
Review & Q&A on WHAT submissions
Group discussion: Refining pricing, structure, and client journey
Refine your Offer Ecosystem (entry, signature, and continuity offers)
Homework: Research tech
WEEK 6 – Systems, Tech & AI Integration
Theme: Turning clarity into action.
Walkthrough: Recommended tech stack for wellness entrepreneurs (Calendly, ActiveCampaign, Squarespace, Stripe, etc.)
Overview: Using AI tools ethically & efficiently to scale (content, workflows, and automation)
Closing circle: Reflection, commitments, and next-step guidance
Deliverables Throughout the Program
Personalized feedback on each workbook section
Guided yoga / visualization practices throughout
Searchable replay recordings (Fathom AI)
Tech templates + business clarity map by Week 6
Certificate of completion (optional)
Investment: $533 FOUNDERS RATE (all materials included)
No more chasing paychecks—create a business that pays your bills and builds your future.
Meet Your Facilitator — Cher Meli
Cher has been teaching yoga and guiding wellness experiences for nearly 30 years. She has not only witnessed but lived through the evolution of the yoga and wellness fields—from the underground studio days to the global rise of retreats, trainings, conferences and online programs.
Over nearly three decades, Cher has taught it all—weekly studio classes, private clients, teacher trainings, luxury international retreats, online programs, and community events. And like so many teachers and practitioners, she made the costly mistake of investing tens of thousands of dollars in business and marketing coaches, ad experts, copywriters, masterminds, and overpriced digital platforms she wasn’t ready for or didn’t actually need—because she didn’t yet have clarity on the most essential part: who she was as a teacher, who she truly served, and what she was building toward.
The YOU | WHO | WHAT workshop is the program Cher wishes had existed at the start of her own business journey. Built directly from her pains and successes, it offers wellness professionals the essential clarity and foundation they need before scaling their business, their reach, and their impact.
FAQ
WHO is this for? It’s ideal for everyone who is in the world of wellness (Yoga, Pilates, barre, strength, Reiki, acupuncture, massage, coaching, etc.).
Do I have to be registered with Yoga Alliance? No. If you are, the 10 contact hours will count toward your CE requirements.
Is there an in-person option? No, not at this time but I’m sure a retreat intensive at some gorgeous villa in the Mediterranean will happen at some point.
What’s the refund policy? There are no refunds, if you cannot make the sessions, you will have the Fathom AI replay to work from at your leisure
Can I transfer my registration? No….it’s non-transferable because each registration is tied to your personal workbook, pre-work, and automated reminders. This ensures every participant gets the right materials and guidance. BUT, you can purchase the program as a beautiful gift for your favorite wellness professional who you would love to see succeed by all measures!
Is the PDF workbook included? Yes. Your PDF workbook will be emailed upon registration.
Am I required to do the yoga practices? Any practices are an integral part of the experience because they helps you connect more deeply with your own story and strengths. You are encouraged to participate, but always at the level that feels right for your body. There is no expectation to “keep up”—this is about reflection, not performance.
What if I’m not good at meditating? You don’t need to be an experienced meditator to benefit. The guided meditations and visualizations are designed to support the modules, helping you connect to your own lived experience and the clients you’re most meant to serve. There’s no “right way” to do it—simply being present and open is enough. Many participants find this is one of the most powerful parts of the program, even if they’ve never meditated before.
You’re about to make one of the most important investments in your business — one that’s practical, strategic, and rooted in clarity. This is where things start to click. Complete your enrollment and know you’re taking a powerful step toward stability and growth. ~ I can’t wait to guide you through this journey!
Xoxoxox, Cher
A FEW KIND WORDS:
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![Spiritual Business Manifesting Coach]()
I have never in all the years met a mentor who genuinely cares about her clients - who creates a sacred space of growth and, most importantly, love! Thank you from the bottom of my heart, Cher. - Christina A.
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![Testimonial Wellness Business Coach]()
I have had the absolute pleasure to participate in a few of Cher’s workshops/programs. It would be a disservice to yourself to NOT participate. - Victoria C
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![Yoga Business Coach]()
Fast forward seven years and I am now a teacher that owns a studio. I still have so much to learn and I am so forever grateful for Cher - she is a great teacher and human being.- Toni
Share Your Vision
Interested in working together? Fill out some info and I’ll be in touch shortly. I can’t wait to hear from you!