Hilton Asked for an Industry Conversation. Here's My Contribution.
Hilton’s 2027 Trends Report closes with an invitation to join an industry conversation about helping travelers find balance, connection and meaning. Here’s my contribution: the wellness opportunity already sitting in your operations.
Forbes Adds an Official Well-Being Section in 2027. Michelin Rewards Wellness Without a Checklist.
In January 2027, Forbes Travel Guide adds an official well-being section to its ratings. Michelin already rewards wellness beyond the spa. Here’s what both inspectors are looking for, and why independent hotels are closer than they think.
Shifting the Signals of Luxury: What Your Post-Flight Guests Actually Need
Travel does the spirit good and the body rotten. Here’s what your guests’ bodies actually need on arrival, and why the welcome champagne and the standard minibar work against them.
What actually is wellness, and what does it mean for luxury hotels?
“Wellness” has become the most expensive buzzword in luxury hospitality. Before properties build anything, we need to get clear on what wellness actually is, and where hospitality fits.
The Champagne Fallacy: Why Luxury Hotels Are Mis-pricing the Wellness Wave
I asked a legacy Aspen hotel for a sauna to recover from travel. They offered a $200 day pass with unlimited champagne. Here’s the revenue they lost, and how to capture it instead.
The Single Most Important Element That Almost Every Wellness Resort is Leaving Out
Luxury wellness resorts have mastered diagnostics, metrics and beautiful treatments. What’s missing is the piece that asks guests, “What, within you, needs to change?”
The Math and Meaning of “Social Wellness” in Luxury Hospitality and Private Membership Clubs
Whenever I see the term “Social Wellness,” a cynical voice inside me asks: don’t you just mean socializing? There is a real distinction, and for luxury operators and club directors it’s a significant opportunity, as long as we protect it from dilution.
What Your Wellness Guests Actually Want — And Why It's Simpler Than You Think
If you’re a luxury hotel operator, here’s a little life reality from your guests’ side of wellness, and why giving them what they want is simpler than you think.