YOU | WHO | WHAT WORKBOOK - PDF

$19.99

The absolute foundation for your wellness/yoga business.
Before you post on social, spin up an offer, design an app, or hire a marketing guru—
do this work first. This pre-work clarifies your identity, your ideal clients, and the offers you’re uniquely meant to deliver.

The absolute foundation for your wellness/yoga business.
Before you post on social, spin up an offer, design an app, or hire a marketing guru—
do this work first. This pre-work clarifies your identity, your ideal clients, and the offers you’re uniquely meant to deliver.

Track A — For Individuals

  • YOU: Claim your expert identity and the lifestyle you actually want to live.

  • WHO: Define your ideal client with precision (values, needs, language, objections).

  • WHAT: Build a right-sized offer ecosystem—from free entry point to high-ticket—plus a simple tech stack to deliver it.

Track B — For Studios & YTT Programs

  • Career Readiness: Trainees graduate with niche clarity, messaging, and mapped offers.

  • Higher Program Outcomes: Add a structured business module without reinventing the wheel.

  • Flexible Delivery: Self-guided workbook; trainer notes; guided meditations coming soon.

Licensing Options: Per-student, annual, or cohort licenses.

Inside the Workbook

  • Module 1 — YOU: Clarity Begins Within
    Backstory, skills, lived expertise; core values; teaching/coaching style; ideal work/life design; Expert Identity wrap-up.

  • Module 2 — WHO: Your Ideal Client
    Vision & values exercise; personal connection prompts; safety & messaging; transformation & growth; practical touchpoints.

  • Module 3 — WHAT: Offers That Bring It All to Life
    Future-self journaling; offer ecosystem (free → low-ticket → mid → high-ticket); pricing; delivery; tech-stack planning.

  • Module 4 — Reflection & Integration
    Integration prompts; your offer ecosystem canvas; next steps (and how to use this with coaching or in YTTs).

Format note: Printable & fillable PDF. Designed to revisit as you evolve.